First thing i noticed is that you now can open recently viewed AdWords account. This is handy because you don’t have to go to file open account. This make thing a little bit quicker to switch between AdWords accounts.

Under keywords you can see now 2 buttons called positives and negatives. By default it is on positives and you can add new keywords to old fashion way. You now can add negative keywords quicker by pressing the negatives button.

Another new feature is to add site links from the editor and you will find this under extensions. This makes our life easier as AdWords Specialist.

Other thing i noticed that you can get a column called keyword count and i never saw that before. It’s nice to have but not sure if that adds value because there are now so many columns.

Overall a nice update but i am missing still a feature to add broad match modifier keywords. Now we need to add the “+” symbol manual before every keyword. It would be nice to have an option BMM (Broad Match Modifier) when you select match type for your keyword.

I noticed after the update and tried to open exciting client accounts that the editor “chrased” and had to restart the editor. You need to reload all the client accounts and get the latest updates. Not sure if that is a bug or other people have the same problem.

We know from experience that the website needs to convert the traffic. You can have an optimised Pay per Click campaign and no sales because the website needs to be optimised for the keywords you are bidding on. Conversion rate optimisation needs to be a big part of your online marketing strategy. We from iBéBito Media use conversion rate optimization tool Visual Website Optimizer to create A/B tests, Multivariate Tests and heat-maps.

We started to create a Multivariate Test for our client to see if we could improve the sales and ROI. We created 7 variations where we moved the main picture from right to left. Other variations where increases the font size of the main headline and change the headline to lime or red colour.

The winning combination was the movement of the main picture to the left and increases of the font size of the main headline.

The test showed that the winning variation had an improvement of 53.75% and 97% chance to beat the original page. We advised the client to change the home page to the winning variation. After the implementation of the new homepage clients Return of Investment increased to 194%.

This shows that conversion rate optimisation of your landing page can make a big difference in your sales and ROI.

• Optimize for clicks: Ads that are expected to provide more clicks are shown more often
• Rotate: Ads are shown more evenly

With the new option, you can choose to show ads that are expected to provide more conversions more often. By default the ad delivery setting is set to optimize for clicks and the ads with the highest CTR will show more often. This means you cannot split test the ads because it will show always the ads with the highest CTR.

If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under Advanced settings on the Settings tab of any campaign. Once enabled, it will apply to all ads that appear on Google and our search and display partners’ sites.