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February 24th, 2011
Adwords Ad Delivery Now Optimized for Conversions
Google announced that they have a new ad rotation setting in Google adwords. This setting allows you to optimize for conversions. Previously, you had two options:
- Optimize for clicks: Ads that are expected to provide more clicks are shown more often
- Rotate: Ads are shown more evenly
With the new option, you can choose to show ads that are expected to provide more conversions more often. By default the ad delivery setting is set to optimize for clicks and the ads with the highest CTR will show more often. This means you cannot split test the ads because it will show always the ads with the highest CTR.
If you have Conversion Tracking, the Optimize for conversions option will be available in the Ad delivery: Ad rotation, frequency capping section under Advanced settings on the Settings tab of any campaign. Once enabled, it will apply to all ads that appear on Google and our search and display partners’ sites.
