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January 12th, 2011

Doing the Right Things to Use Your Facebook Page for Marketing

Facebook is now considered a marketing tool, and many people are using it with great success. However, you really can’t expect to simply throw up a Facebook profile and suddenly be in the top 5 placements. There are ways to use social networking that will help maximize your exposure and provide you with devoted and loyal followers.

Facebook is beneficial for your customers if you are able to use it as a place for communication. Allow lots of questions and even challenge your customers to ask questions so that you can keep the communication flowing.

If you’re spent any time on Facebook you are probably aware of the importance of the “like.” When someone hits the like button they help to increase your exposure as well as increase your popularity ranking on the social media scale. Websites and newsletters are more than acceptable for additional like buttons, provided that they are well placed. Make sure it’s in a highly visible area and that it is right alongside another action, like signing up for your newsletter.

Learning to tag customers is a great way to increase your exposure. Tagging customers means using pictures and videos that have customers in them. When you tag someone they are automatically notified and thus they are much more likely to click to find out what you’ve posted. Make sure that all videos and pictures that you use can in no way be construed as embarrassing or otherwise inappropriate.

Facebook can be relatively casual for many users. If you’re using a page for your personal life don’t mix it with the pages for your professional life. Make sure that your professional pages look professional. Keep pictures of your children, your pets, and your causes on your personal page and be sure to set up a landing page. You can do this through the settings option when you’re creating your professional profile.

Remember that social media is an interactive event. You have to interact with the consumer. This means that (while it might be tempting) you don’t want to turn off the ability for customers to comment on your wall. Allowing your customers to freely express themselves might feel like a risky event, but it is something that can really highlight your exceptional customer service. Negativity is usually just a customer in need.

Spamming is just as ineffective and unappreciated on Facebook or any social media as it is via email. If you are sending messages, be sure it’s to provide your customers with a special deal or a wonderful offer. If you send out generic messages it won’t take long for you to completely wipe out your fan base.

Learning to use Facebook pages for marketing is actually in many ways easier than learning the ins and outs of SEO writing. It’s a relatively simple process once you get your feet wet. This is a place to represent yourself and your business well while providing real, honest, and polite interactions with your customers of today and tomorrow.

Posted in Facebook, Internet Marketing | No Comments »

October 5th, 2010

UK online adspend sees 10% rise

Good news today for the sector – a study just released shows UK online advertising spend rose by a solid 10% in the first half of 2010.

The report, by UK trade association the Internet Advertising Bureau (IAB), says the total spend in H1 2010 was nearly £1.97 billion – giving online advertising a record market share of over 24%.

Search, online display and classified advertising all saw significant increases.

The biggest share (59.9% of the medium) went to paid-search marketing, with a spend of £1.18 billion, up 8.9%.

Online display rose 6.4% to £381 million (a 19.3% share of the medium in H1 2010), while classified advertising was up 11.4% to £379 million.

Here in iBéBito Media we’re thinking these results maybe give us even more to celebrate than Europe’s result in the Ryder Cup yesterday – and a similar feeling of a welcome burst of sunshine after some stormy weather. We’re excited to be part of this growing sector, and the boom in online marketing can only be good for our clients.

So what’s pushing this rise?

  • First, there are more people online – up from 36.8 million in April 2009 to 40.5 million the same time this year – that’s an extra 3.7 million users in just 12 months.
  • Then there’s the silver pound factor – this year there are 1 million more over-55s online in the UK than last year.
  • More of us have broadband – 92% of the UK population now, and 69% of them are getting speeds in excess of 2MB.
  • Social media are still booming – social networks and blogs now account for 23% of all time spent online in the UK.
  • Finally, the rush of new devices, from iPads to eReaders, means more people are online for longer.

All this means a growing audience and huge opportunities to reach them with quality advertising.

The report confirms that clients’ growing confidence in online advertising is well-placed – now we look forward to an equally strong second half of the year.

Tags: online advertising, paid search marketing
Posted in Internet Marketing | No Comments »