Home » Adwords » Google AdWords Negative Keyword Lists

Tweet

January 15th, 2011

Google AdWords Negative Keyword Lists

When you start a new Adwords campaign and add keywords they default to broad match. After running a while you notice that your ads are showing for not related keyword phrases. What happened? You forgot to add negative keywords to the campaign so that you exclude keywords you don’t want to show for. There are some generic keywords depending on your product or service you don’t want to see your ads.  Some of these keywords are Ebay, Amazon, Graigslist, Free or Facebook.

Now Google Adwords makes it easier to add these kinds of keywords as a negative keyword to your campaigns so that you don’t waste money on keywords that are not relevant.

To access negative keyword lists, just visit the ‘Control panel and library’ that you will find under the Campaigns tab:

This is a real time and money saver now you can add your negative keyword list to exclude all of the necessary terms with just a few clicks.

Just let us know what you think of this new feature.

No comments yet